You can watch video of the 10.23 protesters swallowing a bottle full of homeopathic arsenic pills (sugar) here. The protest, from the video, seems a wee bit... wee. A good start - let's keep 'em coming guys, each time bigger and more dramatic than the last!
Update: Well done! It looks like the protest did indeed attract a good amount of media attention. Most of the major news outlets in the U.K. seem to have covered it. Here is a link to some of them at the Google News related stories page.